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FEROZA ELITE PRODUCT LAUNCH
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| To obtain the full
press release, you can download the following files: |
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 Press
release as PDF file |
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 Press
release as Word file |
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| You can also download high resolution jpeg images
of the boots. They will download as zip files and you will need WinZip (PC) or
Stuffit (mac) to decompress them. The zipped files are 1 - 2Mb in size, the decompressed
files are around 9Mb in size. Please click on a thumbnail to download: |
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Press release
Fyshe distributes new adidas Race Boots
London, 17 November 2005
Fyshe Limited, a strategic sports marketing
and sponsorship consultancy, will today start distributing a new adidas race
boot.
Inspired by the original adidas Monza boot worn by the world’s greatest
racers, the new adidas Feroza Elite has been designed ‘by drivers for drivers’.
The lightweight Feroza Elite is manufactured in split -suede and full grain
cow hide with a full armortex® flame retardant lining. It has a low
profile sole of oil resistant and fire retardant rubber which provides superior
pedal feel and grip. Using an asymmetric heel chassis and cup, the Feroza
Elite supports the foot and provides optimal heel/foot positioning for high speed
pedal movements. The Feroza Elite is manufactured in compliance with FIA
international standard 8856-2000.
Chris Nurse from Fyshe, the worldwide distributor for the Feroza Elite said:“The
Feroza Elite boot is a premium product which will appeal to both professional
drivers and amateurs, whether they are competing in top formula racing or having
fun on track days. This boot is made for driving and provides the performance,
safety and comfort which is needed for good lap times.”
The Feroza Elite will be available worldwide from a limited number of specialist
retailers. In addition the boots will also be stocked in the UK by the
Silverstone Racing School.
Richard Phillips, Managing Director, Silverstone Circuits,
said: “Silverstone is one of the world’s leading motors
sport academies, so we were very interested to hear about the adidas racing boot. The
new Feroza Elite boot combines, safety, performance and comfort with adidas’s
heritage, which is why we will be stocking it and recommending it to our employees
and customers”.
The adidas Feroza Elite boot goes on sale from 17 November 2005. Further
information and details of stockists can be obtained at www.race-boots.com.
The adidas Feroza Elite is priced in the UK at £135.72 plus VAT, and comes
in two colours black/white and red/black.
A high resolution visual of the product is available on request. For
more information please contact: Stephen Davie on 020 7457 2004 stephen.davie@collegehill.com
Notes to editors:
Fyshe Limited
Fyshe Limited is a strategic sports marketing and sponsorship consultancy,
which for a range of clients articulates the opportunities and threats of sponsorship
investment. Maximum value is realised from sponsorship packages through
the use of innovative investment strategies, and creative marketing techniques.
Fyshe is best known for its work in the motor sport arena and has diversified
into motor sport safety technical development and marketing, but also works across
a range of different sporting activities, including tennis and golf.
www.fyshe.com |
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