MOTORSPORT NEWS

adidas miCoach Super1 Challenge

The 2012 adidas miCoach Super1 Challenge in association with Porsche Human Performance and Race-Boots.com will be held at the Porsche Experience Centre, Silverstone. Comprising two sessions, one preceding the start and one follows the end, of the Super1 season. Challenge competitors fitness will be assessed based on five exercises directly related to driving performance and stamina. Prizes will be awarded for the top performers and also for the most improved performances.

The Initial assessment will include a talk on the benefits of fitness and nutrition from Porsche Human Performance and an introduction to the Carrera Cup Scholarship programme as Porsche gears up for its LMP1 Le Mans challenge in 2014. Competitors will then be divided into groups and undergo the series of five Challenge exercises. Between the two assessments Challenge competitors should continue to use miCoach pacer and the training plans to monitor and improve fitness throughout the season and boost chances of winning at the final assessment. At the final assessment competitors will again be divided into groups and undergo the series of five Challenge exercises before the winners are announced at a buffet lunch.

Participation in the adidas miCoach Super1 Challenge is for Super1 Series entrants only and through the purchase of an adidas miCoach Pacer bundle from Race-Boots.com for £119.99.

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Ironman Effort Gives Keselowski Crucial Win at Pocono Raceway

Brad Keselowski, driver of the No. 2 Miller Lite Dodge Charger in the NASCAR Sprint Cup Series (NSCS), picked up his second win of 2011 in the Good Sam RV Insurance 500 at Pocono Raceway on Sunday afternoon. Adidas supported Keselowski, who earlier in the week had been involved in a serious accident while testing at Road Atlanta, gave his best Willis Reed impersonation as he battled through a fractured ankle and strained back suffered in the crash to secure the victory. In the process, the Penske Racing driver placed himself in the lead for one of the two wild card berths into the 2011 “Chase for the Championship.”

“We had a fast Miller Lite Dodge Charger today and I was really good coming off of Turn 3,” said Keselowski. “(Crew chief) Paul (Wolfe) worked on this car and made it better all day. I knew that if we got out front on that last restart, we’d be tough to catch. I had a mirror full of the 18 car, (but) our Dodge was just a little bit better today. Runs like this are great and show that we can do it. I’ve got a good team-mate in Kurt, he helped me out. It takes people like that and people on this team working together. It’s really turned around (at) Penske Racing. It’s made it something that I’m really proud to be a part of and I’m looking forward to years of success here.”

Keselowski Plays Fuel Strategy Perfectly to Earn Victory at Kansas Speedway

Brad Keselowski, driver of the No. 2 Miller Lite Dodge Charger in the NASCAR Sprint Cup Series (NSCS), earned a hard-fought victory in the STP 400 at Kansas Speedway on Sunday afternoon. Adidas supported Keselowski and crew chief, Paul Wolfe, executed a perfect fuel strategy over the final 20 laps to secure the win. The result represented Keselowski’s second career NSCS win and first with Penske Racing, following his victory at Talladega Superspeedway in April of 2009.

"We’ve been so close with the Miller Lite Dodge this year," said Keselowski. "We’ve been plugging away. I had a car last week that sat on the pole and had a shot at it and just caught the wrong line on the restart. The same thing at Dover and Darlington – we could just never catch that good break. You can only put yourself in that position so many times before you’re going to catch the right break. We caught a great break today because of all the hard work by the Miller Lite team that works on these Dodge Chargers. I knew we had a top-10 car today and we were able to get a win. That's what good teams do. We got great gas mileage and that doesn’t hurt either."

Following Saturday’s result, Keselowski and the No. 2 Miller Lite Dodge team gained four positions and currently sit 21st in the Cup Series driver and owner point rankings.

adidas - adidas announces expanded partnership with Fyshe Limited

With a long established heritage in Motorsports, adidas announces an expanded partnership with Fyshe Limited out of London, UK. Fyshe will become the official licensee and distributor of adidas Motorsports equipment beginning in January 2011. The expansion of the partnership established in 2005 to market and distribute adidas race boots will enable Fyshe to offer a range of functional racewear and team wear to drivers, teams and specialist Motorsport equipment retailers through out the world. adidas is extremely pleased to have in Fyshe a partner dedicated to and knowledgeable about Motorsports to continue the heritage in Motorsports.

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Porsche Carrera Cup Scholars race for charity

Porsche Carrera Cup GB Scholarship winners Michael Meadows and Euan Hankey had their first races of 2010 when they were part of the Race-Boots Boys squad in the David Brabham Celebrity Karting Challenge at Autosport International on Friday (15 January 2010).

Meadows and Hankey were part of a six-man team under the adidas brand and joined GP2 racer Sam Bird and British Formula Ford racer Josh Benson for the 90-minute race. Completing the driver squad were Tio Ellinas and Andrew Fearly.

The race was organised by Racing4Charity, and was designed to raise money for ‘Malaria No More UK’. The race attracted 28 teams, including many famous racers like Le Mans winners David Brabham, Allan McNish and Guy Smith as well as F1 aces like Alex Wurz, Anthony Davidson and Emanuele Pirro. The Celebrity Race Director was Derek Bell, five times winner of the Le Mans 24-Hour race.

The adidas squad had a very strong run and led the race for many laps before a late pit-stop dropped them down to sixth place. “It was great fun,” said Meadows. “It was good to lead for a long time and it was really enjoyable to be battling with some very big names from racing.”

The Karting Challenge will be televised in the UK on Sky Sports around 27/28 January, while Motors TV will show the programme on 13 February. It will then be broadcast worldwide, including on the Speed TV channel in the US.

Westbrook gets FIA GT campaign of to a platinum start

adidas and Race-Boots.com supported Richard Westbrook got his 2009 FIA GT Championship campaign off to the best possible start with a win in the famous Tourist Trophy race at Silverstone. The Londoner, sharing with Emmanuel Collard, rocketed the Prospeed Competition Porsche 997 GT3 RSR through the field from a qualifying position of seventh to secure a victory the team never dreamt was possible. “ Our expectations were really low after qualifying,” said two-times Porsche Supercup champion. We were hoping we might sneak a podium, but it was a really fantastic race and the team did a great job.”

Westbrook and Collard emerged on top after a battle with the Ferrari of rivals Gianmaria Bruni and Toni Vilander. Both cars were carrying a 50kg penalty before the race weekend due to the FIA decreeing both teams drivers were all of ‘platinum’ standard. “Its designed to make racing closer and give more cars a chance, “said Westbrook. “but 50kg is a lot of weight to carry, especially at Silverstone where there are so many long fast corners.”

Now Westbrook and Collard defend their championship lead into the second round, at the twisty Adria circuit in Italy on May 16th.

Smith takes runaway first victory in Spain

In his 50th Grand Prix adidas and Race-Boots.com supported Bradley Smith shot to his first ever victory by a 13 second margin at the Gran Premio bwin.com de España on Sunday. Scott Redding was close to the podium in fourth place and Danny Webb was in the top ten, on a great day for the British 125cc riders.

Not always a great starter Smith got away brilliantly and immediately built up a good lead at the front. By the midway point in the race the 18 year-old from Oxfordshire, had given himself an 18 second advantage, riding a lonely race to eventually cross the line still well ahead of the chasing pack for his maiden GP triumph.

After pole man Julián Simón and series leader Andrea Iannone both crashed Smith went unchallenged en route to victory, the Briton closing to within one point of Iannone in the standings.

“I have waited a long time for this moment, but when it finally arrives you just don’t know how it feels” explained Smith. “Everything with the bike and team worked perfectly and it was the perfect way to win my first grand prix at Jerez in front of such a massive crowd.”

Race-Boots.com sponsors BRDC award

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O’Young wins inaugural Windsor Arch Macau GT Cup